HUG
HUG is a curate-to-earn Web3 platform and community for creators and collectors. The brand identity development and execution was a collaboration between Randi Zuckerberg, Debbie Soon, Sandy Sanchez, and myself.
Brand Identity
Inspired by vintage purikura “print clubs” from mid-1990s Japan and inclusive, non-binary modern design as it’s become in the 21st century, the HUG identity embodies whimsical, approachable, bold, and experimental spirits of revolutionary design movements with a lovable squeeze.
